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13.03.2024 By Current Global.

Current Global Appoints Jeff Leaf As Executive Creative Director.

Jeff Leaf poses for a photo with the blurred backdrop of lights from Current Global's Chicago office.
In a move that underscores the agency’s commitment to human-first communications, Current Global enlists award-winning creative leader Jeff Leaf to help spark meaningful connections and ignite cultural movements.

Chicago, IL (March. 7, 2024) Current Global, the human-first communications agency, is excited to announce the appointment of Jeff Leaf as the new Executive Creative Director. In an era where connection is a brand’s greatest currency, Jeff’s role is pivotal in driving the agency’s mission to meet people with valuable and resonant ideas, igniting that special spark that happens when human insight, culture, and media collide. Leaf will report to Renée Austin and is based in the agency’s New York office.

Leaf brings an illustrious career marked by a fusion of creativity and strategic leadership, with a proven track record of leading global teams and creating ground-breaking work that drives tangible business results. His dual-sided experience from both agency and client perspectives provides him unmatched insight into creating impactful and innovative work on any scale.

“I’m thrilled to join the Current Global team,” newly minted ECD Jeff Leaf stated. “I love how they play at the intersection of cultural moments and human truths, where ideas aren’t fleeting spectacles but are drivers of real connection and engagement. I am passionate about building creative ecosystems – where ideas are surrounded by strategies and infrastructures that drive transformative results for clients. In today’s hyper-fast marketing landscape, the creative process can no longer be reserved solely for art directors, writers, and designers. I’m looking forward to reimagining the creative team structure to be more inclusive and fluid — pulling from all disciplines in the agency to create dynamic teams that get to stronger creative ideas more efficiently. We have an opportunity to redefine brand communications — to create cultural touchstones that inspire, engage, and endure. And I’m excited to partner with the brilliant minds across the agency to take Current Global to the next level.”

His past roles have seen him as a guiding force for startups, as well as leading creative and brand development for WAX, Pvolve, Deloitte Digital, and Ogilvy NY. Jeff’s vision has consistently catalyzed growth and established benchmarks for excellence in the creative domain.

Chief Client and Growth Officer Renee Austin shared her perspective on Leaf joining the team, “Bringing Jeff into the fold at Current Global marks a significant moment for us. His strategic thinking, combined with his creative prowess, will be instrumental in amplifying the human connections at the core of our agency’s philosophy. Jeff is the spark we need to spark movements, mindsets and moments.”

Leaf’s reputation for excellence is backed by many industry accolades, including Effies, Echos, Addy’s, Webby’s, and more. His leadership is anticipated to drive growth and push Current’s already award-winning reative work to new heights.

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Current Global, a member of the Interpublic Group of agencies (NYSE: IPG), is a rapidly growing midsized agency offering a comprehensive suite of services.  As the human-first communications agency, we help our clients earn attention and connection by sparking movements, shifting mindsets, and creating moments that matter. With a foundation in earned media, we also excel in developing integrated campaigns encompassing paid, owned, influence, and social to connect with audiences wherever they experience a brand. Our dedicated, insightful, and creative people are at the forefront of advocating for accessible communications for all. For more information, visit www.currentglobal.com, and discover our Accessible by Design commitment at accessible-communications.com.

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